Building a machine of machines that ships profitable, AI-native products is the most important business problem we can work on.
We have created a straight-shot PMF lab with one goal and one product: a repeatable system that turns ideas into enduring, cash-generating ventures.
It’s called Betabets.io.
Betabets is our mission, our name, and our entire roadmap—because it is our sole focus. Our team, partners, and operating model are all aligned to produce profitable ARR from real customer value.
We approach discovery and delivery in tandem, as technical problems solved through disciplined engineering, fast experiments, and uncompromising measurement. We advance capabilities as fast as we can—and keep evidence and governance ahead.
This way, we can scale in peace.
Our singular focus means no distraction from vanity launches or endless product cycles. Our operating cadence and capital allocation keep quality, security, and compounding progress insulated from short-term noise.
We are a UK company based in London, operating remote-first across GMT±3, with deep roots in public-sector transformation and AI product development. We recruit hands-on builders who ship.
We are assembling a lean, cracked team of engineers, product leaders, and go-to-market operators dedicated to one thing: building the machine that builds the businesses.
If that’s you, this is your chance to do your life’s work and help solve the most important operating challenge of our age.
Now is the time. Join us.
What we build (and scale)
- HR & Legal Tech — AI agents for workplace reporting and talent signal (HRBot).
- Demand Intelligence — identify capital, complete applications, and surface proof-of-demand (DemandScanner).
- OOH AdTech — Hyper-local inventory and ops automation for storefront media (WindowAds).
- PropTech — Swipe-based, AI-guided discovery that learns your taste.
How we operate
- Evidence > Opinions — Hypotheses, metrics, and kill criteria baked into every cycle.
- Secure by Design — Data minimisation, auditability, and compliance from day zero.
- Cash Discipline — Build for gross margin and retention; price for value, not clicks.
- Spin-Out Ready — When a product compounds, we double down, staff up, and scale.